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Vol 5, Issue 1, 2021

 

 Cover  Editorial Board and Contents

Research Article
Moderating Effect of Board capital on Firm Leverage and Financial Performance of Firms listed at Nairobi Securities Exchange in Kenya

Cornelius Kurere
,Joel Tenai& Patrick Limo
pp. 1-10

Doi: 10.29226/TR1001.2021.255
 Abstract   Full Text

Research Article
The role of Cultural Values and Relationship Marketing Programs inPromoting Customer Satisfaction
Benon Nabimanya Muhumuza, Ernest Saina & Hassan Bashir
pp.11-21

Doi: 10.29226/TR1001.2021.256
 Abstract   Full Text

Research Article
Consumers Attitude Towards Celebrity Endorsement on Advertisement

Ziarat H. Khan, Shams Istihad & Mohammad Ali

pp. 22-34

Doi: 10.29226/TR1001.2021.257
 Abstract   Full Text

Research Article
Demographic Characteristical and Behavioral Factors Among Small and Micro Enterprises in Nairobi County, Kenya

Leah Jemutai Barno, Josephat Cheboi & Catherine Muganda
pp. 35-46

Doi: 10.29226/TR1001.2021.258
 Abstract  Full Text

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