Vol 5, Issue 1, 2021

Research Article
Moderating Effect of Board capital on Firm Leverage and Financial Performance of Firms listed at Nairobi Securities Exchange in Kenya
Cornelius Kurere,Joel Tenai& Patrick Limo
pp. 1-10
Doi: 10.29226/TR1001.2021.255
 Abstract   Full Text

Research Article
The role of Cultural Values and Relationship Marketing Programs inPromoting Customer Satisfaction
Benon Nabimanya Muhumuza, Ernest Saina & Hassan Bashir
pp.11-21
Doi: 10.29226/TR1001.2021.256
 Abstract   Full Text

Research Article
Consumers Attitude Towards Celebrity Endorsement on Advertisement
Ziarat H. Khan, Shams Istihad & Mohammad Ali
pp. 22-34
Doi: 10.29226/TR1001.2021.257
 Abstract   Full Text

Research Article
Demographic Characteristical and Behavioral Factors Among Small and Micro Enterprises in Nairobi County, Kenya
Leah Jemutai Barno, Josephat Cheboi & Catherine Muganda
pp. 35-46
Doi: 10.29226/TR1001.2021.258
 Abstract  Full Text